Job Responsibilities:

1. Responsible for content publishing, account management, and operational optimization of the company on overseas social media platforms such as Instagram, X (Twitter), YouTube, etc;

2. Based on platform characteristics and target markets, develop content strategies and topic selection directions to enhance account exposure, interaction, and fan growth;

3. Real time tracking of overseas hot trends, outputting highly relevant content, improving content dissemination and topicality;

4. Maintain interactive fields such as account private messages and comment sections, collect user feedback, and enhance community activity and brand favorability;

5. Regularly analyze account performance and platform data, output operational reviews, and continuously optimize content rhythm and interaction strategies;

6. Work closely with product, technology, design, and content teams to promote the implementation of social media content in product and brand building.

1. Bachelor's degree or above, with at least 1 year of experience in operating overseas social media platforms. Those who have successfully created accounts or operated growth cases are preferred; 2. Deeply understand the operational mechanism, content preferences, and traffic rules of one of the platforms such as Instagram/YouTube/X (Twitter); 3. Familiar with cold start of social media accounts from 0 to 1, with practical experience; 4. Have good communication skills in both Chinese and English, able to independently write English content and handle user interactions; 5. Sensitive to content trends, passionate about social media and creative expression, with strong content judgment and self driving ability. 行业经验： 有以下平台工作经验：海外平台、矩阵营销、短视频运营、X、Instagran、Twitter、YouTube